Creating a winning marketing plan
This seminar introduces a simplified, straight/ forward approach to the process of developing and implementing a marketing plan. It is intended as both an introductory and refresher course for marketing executives.
WHAT WILL YOU LEARN?
▪ How to improve your knowledge of the market planning process
▪ How to give a better understanding of marketing communications and how to use it in supporting your marketing plan
▪ How to write an actionable targeted plan
▪ How to develop your marketing communication strategy, mix and sales budget
- Strategic planning
- Competitive positioning
- Brand Strategy
- Marketing mix
- Marketing plan