Hostalion - Hospitality Business  Management School - Courses - INTENSIVE COURSES - Marketing Management

Marketing Management

Modality
WEBINAR
Location
ZOOM
Duration
24 hours
Registration
until 6/10/2020
Price
375€

Marketing Management

Marketing Management is a course that examines the role and importance of marketing in the hospitality industry. We cover topics such as marketing plans/strategies, research, segmentation, branding, advertising, pricing, digital marketing, etc.

 

WHAT WILL YOU LEARN?
How do I create a marketing plan?
How to analyze the market?
How to create product differentiation?
Is brand identity important?
How much is my target prepared to pay?
How do I plan my objectives?
What is strategic planning?
Elaborate forecasts, financial analysis, trend reports, etc.

 

 

 

 

 

 

 

MARKETING MANAGEMENT
Marketing Management is a course that examines the role and importance of marketing in the hospitality industry. We cover topics such as marketing plans/strategies, research, segmentation, branding, advertising, pricing, digital marketing, etc.

 

WHAT WILL YOU LEARN?
How do I create a marketing plan?
How to analyze the market?
How to create product differentiation?
Is brand identity important?
How much is my target prepared to pay?
How do I plan my objectives?
What is strategic planning?
Elaborate forecasts, financial analysis, trend reports, etc.
LECTURER
LESSONS (32 HOURS)
1 -   Overview of  marketing management
2 -   Strategic marketing planning
3 -   Situation analysis and Research
4 -   Positioning and Differentation
5-7  Marketing Mix 7ps
8 -   Brand  Management
9 -   Communication Mix & Digital Marketing
10 - Marketing campaigns
STUDENT PROFILE
Marketing manager,
F&B Managers
Operations manager
Owners
Sales staff
Deputy manager
Department manager
Sales manager
If you have any question, please call: +4 0731 552 532 or drop us an email at: cw@hostalion.com.

Course registration

Marketing Management









375 €
0
375

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Our clients come from some of the most popular hotel chains in the world: 

Our students come from the most popular hotel chains
Our students come from the most popular hotel chains
Our students come from the most popular hotel chains
Our students come from the most popular hotel chains
Our students come from the most popular hotel chains
Our students come from the most popular hotel chains
Our students come from the most popular hotel chains
Our students come from the most popular hotel chains
Our students come from the most popular hotel chains
Our students come from the most popular hotel chains
Our students come from the most popular hotel chains
Our students come from the most popular hotel chains

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