Marketing Management is a course that examines the role and importance of marketing in the hospitality industry. We cover topics such as marketing plans/strategies, research, segmentation, branding, advertising, pricing, digital marketing, etc.
WHAT WILL YOU LEARN?
How do I create a marketing plan?
How to analyze the market?
How to create product differentiation?
Is brand identity important?
How much is my target prepared to pay?
How do I plan my objectives?
What is strategic planning?
Elaborate forecasts, financial analysis, trend reports, etc.
LESSONS (32 HOURS)
1 - Overview of marketing management
2 - Strategic marketing planning
3 - Situation analysis and Research
4 - Positioning and Differentation
5-7 Marketing Mix 7ps
8 - Brand Management
9 - Communication Mix & Digital Marketing
10 - Marketing campaigns